Design Systems
Creating coherent experiences & promoting consistency for memorable brands.- Design thinking
- Collaboration
- Product / UX / UI
- Interaction
![Design Systems](/static/557eeb49106a89581eee0f864c8c5c90/f0ed4/ds-01.webp)
'A design system is a set of standards to manage design at scale by reducing redundancy while creating a shared language and visual consistency across different pages and channels.' - Nielsen Norman Group
So... design systems (and on a smaller scale digital style guides) - having worked on, and implemented them for a number of brands and organisations over the years i've become a little bit of an advocate. Design systems provide the behind-the-scenes structure that set your brand up for success. They create a unified language, align design teams, promote consistency, and can help reduce development time.
![Design Systems](/static/981dac7a80e216072f4be1b26a6ad244/5117d/ds-02.webp)
![Design Systems](/static/32dfe5ee63711a4b14611b37ac7cae7f/5cd55/ds-03.webp)
![Design Systems](/static/a6a12ae10d614ccf1aa1df4343c22c1d/0e26e/ds-04.webp)